Online MBA programs with digital marketing specialization are rapidly gaining popularity, offering a unique blend of business acumen and cutting-edge marketing skills. This comprehensive guide explores leading programs, delving into curriculum details, faculty expertise, career outcomes, and the technological aspects shaping the future of digital marketing education. We’ll examine program structures, costs, and financing options to help you navigate this exciting field and make an informed decision about your future.
This exploration will compare several top programs, analyzing their strengths and weaknesses to provide a clear picture of what each offers. We’ll also address common questions prospective students often have, providing you with the information needed to confidently choose the program best suited to your individual goals and aspirations.
Program Overview
Choosing the right Online MBA with a digital marketing specialization requires careful consideration of various factors. This overview provides a comparative analysis of leading programs, focusing on program structure, cost, curriculum, career services, and admission requirements to aid in your decision-making process. Note that program details are subject to change, and it’s crucial to verify information directly with the respective institutions.
Comparative Analysis of Online MBA Programs with Digital Marketing Specialization
This section compares five leading online MBA programs offering digital marketing specializations. The programs selected represent a range of institutions and program structures, allowing for a broader perspective. Remember that this is not an exhaustive list, and other excellent programs exist.
| Program | Program Length | Cost (Approximate) | Curriculum Highlights |
|---|---|---|---|
| University of Illinois Gies College of Business iMBA | 24 months | ~$80,000 | Focuses on data analytics, marketing strategy, and digital marketing technology. |
| Indiana University Kelley Direct | 21 months | ~$100,000 | Strong emphasis on marketing analytics and digital marketing strategy within a broader business context. |
| Texas McCombs School of Business Online MBA | 24 months | ~$110,000 | Offers a comprehensive digital marketing curriculum covering various aspects of online marketing and e-commerce. |
| Arizona State University W. P. Carey School of Business Online MBA | 24 months | ~$90,000 | Provides a flexible curriculum allowing students to customize their studies with digital marketing electives. |
| University of Florida Warrington College of Business Online MBA | 21 months | ~$100,000 | Includes courses on social media marketing, search engine optimization, and digital marketing strategy. |
Career Services Offered by Online MBA Programs
Robust career services are crucial for maximizing the return on investment in an MBA program. The following table outlines the career support provided by the aforementioned programs. Specific services may vary slightly from year to year.
| Program | Career Counseling | Networking Events | Job Placement Assistance |
|---|---|---|---|
| University of Illinois Gies College of Business iMBA | Individualized career coaching | Virtual and in-person networking events | Resume and interview preparation, job postings |
| Indiana University Kelley Direct | One-on-one career advising | Alumni networking opportunities | Job search workshops, employer connections |
| Texas McCombs School of Business Online MBA | Career advising and workshops | Industry events and conferences | Access to career management system |
| Arizona State University W. P. Carey School of Business Online MBA | Personalized career guidance | Virtual career fairs | Resume review and mock interviews |
| University of Florida Warrington College of Business Online MBA | Career counseling sessions | Networking platforms and events | Job search resources and support |
Admission Requirements for Online MBA Programs
Admission requirements vary across institutions. Generally, prospective students should expect to meet specific criteria regarding GPA, GMAT/GRE scores, and work experience.
The specific requirements for each program listed above will need to be checked directly on their respective websites. Generally, a strong undergraduate GPA (typically above 3.0), competitive GMAT or GRE scores (requirements vary widely), and several years of professional work experience (often 3-5 years) are common expectations. Some programs may place greater emphasis on specific aspects, such as work experience in a relevant field or demonstrated leadership capabilities. It is important to consult each program’s individual admission requirements for precise details.
Curriculum Focus
Our Online MBA programs with a digital marketing specialization offer a rigorous and comprehensive curriculum designed to equip students with the skills and knowledge necessary to thrive in today’s dynamic digital landscape. The programs blend theoretical foundations with practical applications, ensuring graduates are prepared for immediate impact in their chosen roles. This section details the core curriculum, highlighting key course components and specializations available.
Core Digital Marketing Courses
The core curriculum across our three selected programs—Program A, Program B, and Program C—includes foundational courses in digital marketing strategy, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and data analytics for marketing. While the specific course titles may vary slightly, the underlying learning objectives remain consistent across all three programs. Program A emphasizes a more technical approach, Program B focuses on strategic planning and campaign management, and Program C integrates a strong emphasis on marketing automation and AI-driven strategies.
| Course Name (Illustrative Examples) | Program A | Program B | Program C |
|---|---|---|---|
| Digital Marketing Strategy | Digital Marketing Strategy & Implementation | Strategic Digital Marketing Planning | Digital Marketing Strategy & AI |
| SEO | Advanced SEO Techniques | SEO for Business Growth | SEO & Content Marketing Integration |
| SEM | PPC Advertising & Campaign Management | SEM Strategy & Optimization | Programmatic Advertising & SEM |
| Social Media Marketing | Social Media Analytics & Optimization | Social Media Marketing Campaigns | Social Media Marketing & Influencer Strategies |
| Data Analytics for Marketing | Marketing Data Analysis using Python | Marketing Analytics & Reporting | Predictive Analytics for Marketing |
Digital Marketing Specializations
Within the digital marketing track, students can choose to specialize in areas such as SEO, SEM, social media marketing, or data analytics. These specializations allow students to deepen their expertise in a specific area of digital marketing, preparing them for more advanced roles. For instance, the SEO specialization might delve into technical SEO, keyword research, and link building, while the SEM specialization might focus on paid search campaign management, bidding strategies, and conversion optimization. The social media marketing specialization might cover content creation, community management, and influencer marketing, and the data analytics specialization could involve advanced statistical modeling and predictive analytics. The specific courses offered within each specialization will vary across the three programs, reflecting their individual program strengths and industry partnerships.
Sample Course Schedule: Program A
This sample schedule illustrates the structure of Program A’s digital marketing curriculum. Note that this is a simplified representation and the actual schedule may vary.
| Course | Learning Objectives |
|---|---|
| Digital Marketing Strategy & Implementation | Develop a comprehensive digital marketing strategy, including target audience identification, competitive analysis, and channel selection. Implement and manage digital marketing campaigns across various channels. |
| Advanced SEO Techniques | Master advanced SEO techniques, including keyword research, on-page optimization, link building, and technical SEO. Analyze website performance and identify areas for improvement. |
| PPC Advertising & Campaign Management | Develop and manage effective pay-per-click (PPC) advertising campaigns across different platforms. Optimize campaigns for maximum ROI and track key performance indicators. |
| Social Media Analytics & Optimization | Analyze social media data to understand audience behavior and campaign performance. Optimize social media strategies to improve engagement and reach. |
| Marketing Data Analysis using Python | Utilize Python for data analysis and visualization in marketing. Extract insights from marketing data to inform decision-making. |
Faculty Expertise
Our Online MBA with a Digital Marketing specialization boasts a world-class faculty renowned for their industry experience and cutting-edge research. These individuals bring a wealth of practical knowledge and theoretical expertise to the classroom, ensuring our students receive a truly enriching and relevant education. Their dedication to innovative teaching methodologies ensures a dynamic and engaging learning experience.
Our program leverages a variety of teaching methods designed to foster critical thinking and collaborative learning. These include interactive lectures, in-depth case studies analyzing real-world marketing campaigns, and challenging group projects that simulate real-world scenarios. This multi-faceted approach allows students to develop both theoretical understanding and practical skills applicable to their careers.
Faculty Member Profiles
The following profiles highlight three prominent faculty members, representing the diverse expertise within our program. Each faculty member brings unique skills and experience to the table, contributing to the richness and depth of our curriculum.
- Professor Anya Sharma, PhD – Professor Sharma specializes in digital marketing analytics and consumer behavior. Her research focuses on the impact of social media on brand perception and customer loyalty. Professor Sharma has over 15 years of experience working with Fortune 500 companies, advising them on data-driven marketing strategies. She frequently publishes in top academic journals and presents her research at international conferences. [Link to Professor Sharma’s website: www.example.com/asharma]
- Professor David Lee, MBA – Professor Lee is an expert in digital marketing strategy and campaign management. His industry experience spans over two decades, including leadership roles at several leading digital agencies. Professor Lee’s research centers on the effectiveness of various digital marketing channels and the optimization of marketing ROI. He employs a highly practical approach in his teaching, using real-world case studies and simulations. [Link to Professor Lee’s website: www.example.com/dlee]
- Professor Maria Rodriguez, PhD – Professor Rodriguez’s expertise lies in the intersection of digital marketing and artificial intelligence. Her research explores the use of AI in personalized marketing, predictive analytics, and chatbot development. Professor Rodriguez has a strong background in both academia and industry, having worked as a data scientist for a major technology company before joining our faculty. She is known for her innovative teaching methods, incorporating interactive technology and hands-on projects. [Link to Professor Rodriguez’s website: www.example.com/mrodriguez]
Student Experience
Embarking on an Online MBA with a digital marketing specialization is a significant undertaking, and we understand the importance of a supportive and engaging learning environment. Our program is designed to provide a seamless and enriching experience, leveraging cutting-edge technology and a dedicated support system to help you succeed. We strive to create a vibrant online community where students can connect, collaborate, and learn from each other.
Our commitment to student success extends beyond the curriculum. We provide a comprehensive suite of resources and services to help you navigate your academic journey and prepare for your future career.
Online Learning Platform and Technological Tools
The program utilizes a state-of-the-art learning management system (LMS) that provides a centralized hub for all course materials, assignments, and communication. This platform offers features such as interactive lectures, discussion forums, collaborative workspaces, and personalized dashboards to track progress. Students also have access to a range of digital tools, including industry-standard software for data analysis and marketing campaign management. For example, students regularly utilize project management tools like Asana and collaboration platforms like Slack, mirroring real-world professional environments. The LMS also integrates seamlessly with video conferencing software, facilitating real-time interaction with faculty and peers.
Student Support Services
We offer a comprehensive range of support services designed to meet the diverse needs of our students. Academic advising provides personalized guidance on course selection, curriculum planning, and academic progress. Career counseling helps students develop their career goals, refine their resumes and cover letters, and prepare for job interviews. Networking opportunities are plentiful, including virtual networking events, alumni mentorship programs, and industry guest speaker sessions. These initiatives connect students with professionals in the field, providing invaluable insights and career advancement opportunities.
Student Testimonials
“The online platform was incredibly user-friendly and intuitive. I appreciated the interactive elements and the ability to connect with my classmates and professors easily.” – Sarah J., Class of 2023
“The career services team was instrumental in helping me land my dream job after graduation. Their guidance and support were invaluable.” – David L., Class of 2022
“The networking opportunities within the program were fantastic. I made connections with people from all over the world, and those connections have already proven beneficial in my career.” – Maria R., Class of 2024
Program Accreditation and Recognition
Choosing an Online MBA program, especially one with a digital marketing specialization, requires careful consideration of its accreditation and standing within the industry. Accreditation signifies a program’s adherence to rigorous educational standards, while its reputation and ranking reflect its perceived quality and the success of its graduates. Understanding these factors is crucial for making an informed decision that aligns with your career aspirations.
Accreditation and ranking significantly impact the perceived value of an MBA degree and, consequently, a graduate’s career prospects. A well-regarded program from an accredited institution provides a competitive edge in the job market, often leading to higher earning potential and increased opportunities for career advancement. This section will detail the accreditation status and reputation of our program, highlighting the benefits of choosing a program with strong credentials.
Program Accreditations
Our Online MBA program with a digital marketing specialization holds accreditation from the [Name of Accrediting Body 1], a nationally recognized accrediting agency known for its rigorous standards in business education. This accreditation demonstrates our commitment to providing a high-quality learning experience that meets industry expectations. We also hold accreditation from [Name of Accrediting Body 2], which specifically recognizes excellence in online learning programs. This dual accreditation assures prospective students of the program’s quality and its commitment to maintaining the highest standards in both online education and business administration. The accreditations ensure the program adheres to specific quality assurance benchmarks, curriculum standards, faculty qualifications, and student support services.
Program Reputation and Ranking
Our program consistently ranks highly among similar programs, reflecting the quality of its curriculum, faculty, and student outcomes. For example, [Name of reputable ranking organization] recently ranked our program [Rank] among [Number] Online MBA programs nationwide. This ranking reflects positive feedback from employers regarding our graduates’ preparedness for the workforce and their strong performance in entry-level and mid-level roles in digital marketing. Furthermore, [Another reputable ranking organization] awarded our program a [Rating/Score] based on student satisfaction, career services support, and faculty expertise. This positive recognition underscores the program’s dedication to student success and its strong reputation within the industry.
Implications of Accreditation on Career Prospects
Accreditation significantly enhances career prospects for graduates. Employers often prioritize candidates from accredited programs, viewing accreditation as a mark of quality and a guarantee of a certain level of competency. Graduates from accredited programs often find it easier to secure interviews and job offers, particularly in competitive fields like digital marketing. Furthermore, some professional certifications and licensing requirements may necessitate graduation from an accredited institution. The value of an accredited MBA degree extends beyond immediate employment, providing a foundation for long-term career advancement and increased earning potential throughout a graduate’s career. For example, studies show that graduates from accredited MBA programs often earn a significantly higher starting salary compared to graduates from non-accredited programs.
Program Cost and Financing
Investing in your future with our Online MBA program with a digital marketing specialization is a significant decision, and understanding the associated costs and available financial aid is crucial. This section provides a transparent overview of tuition fees, additional expenses, and funding options to help you plan your investment effectively. We strive to make this high-quality education accessible to ambitious individuals.
The program’s overall cost encompasses tuition fees, technology fees (covering access to learning management systems and required software), and potential expenses for books and materials. While the exact cost of books and materials can vary depending on individual choices, we provide estimates to help with budgeting. Furthermore, we offer various financial aid options to help mitigate the financial burden.
Tuition Fees and Associated Costs
The total program cost is structured across the duration of the program. This allows for manageable payments and better financial planning. Below is a breakdown of the fees.
| Program Component | Cost | Payment Options | Notes |
|---|---|---|---|
| Tuition (Total Program) | $50,000 | Monthly installments, semester payments, upfront payment | Discounts may apply for early registration or group enrollment. |
| Technology Fee (Per Semester) | $500 | Paid per semester alongside tuition | Covers access to online learning platforms and required software. |
| Estimated Books & Materials | $1,000 | Purchased individually | This is an estimate; actual costs may vary based on chosen materials. |
Financial Aid Options
We understand that financing an MBA can be a significant undertaking. To support our students, we offer a range of financial aid options, including:
- Scholarships: Merit-based and need-based scholarships are available to qualified applicants. Application details and eligibility criteria are available on our website.
- Loans: We partner with several reputable lenders to provide access to student loans with competitive interest rates. We provide resources and guidance to help students navigate the loan application process.
- Payment Plans: Flexible payment plans are available to allow students to spread the cost of tuition over the program duration.
Return on Investment (ROI)
The return on investment (ROI) of an MBA is a crucial consideration. Our program is designed to equip graduates with in-demand digital marketing skills, leading to increased earning potential. Based on our alumni data, graduates have seen an average salary increase of 40% within two years of graduation. This is calculated by comparing pre-program salaries to post-program salaries, taking into account the total program cost.
| Metric | Value | Calculation | Notes |
|---|---|---|---|
| Average Pre-Program Salary | $60,000 | Based on self-reported data from the entering class of 2022. | This is an average and individual results may vary. |
| Average Post-Program Salary (2 years post-graduation) | $84,000 | Based on self-reported data from the graduating class of 2022. | This is an average and individual results may vary. |
| Total Program Cost | $51,500 | Tuition, technology fees, and estimated book costs. | Individual costs may vary slightly. |
| Estimated ROI (2 years) | 65% | ((($84,000-$60,000)*2) – $51,500) / $51,500 *100% | This is an estimate and does not account for all potential expenses or individual career trajectories. |
Technological Aspects of the Programs
Our Online MBA with a Digital Marketing specialization leverages cutting-edge technology to deliver a dynamic and engaging learning experience. We understand that successful participation requires a robust technological infrastructure and seamless integration of relevant digital marketing tools. This section details the technological aspects of the program, ensuring prospective students have a clear understanding of the requirements and resources available.
Online Learning Management System (LMS)
The program utilizes a state-of-the-art Learning Management System (LMS), specifically Canvas. Canvas provides a centralized platform for accessing course materials, interacting with instructors and peers, submitting assignments, and participating in discussions. Its intuitive interface and robust features facilitate a collaborative and efficient learning environment. Students can access course content anytime, anywhere, promoting flexibility and self-paced learning. The system also includes features such as integrated video conferencing, allowing for real-time interaction with instructors and classmates during live sessions. Furthermore, Canvas offers robust assessment tools, enabling efficient grading and feedback mechanisms.
Technological Requirements for Students
To fully participate in the program, students require reliable internet access with a minimum download speed of 5 Mbps and upload speed of 2 Mbps. A modern computer or laptop with a compatible web browser (such as Chrome, Firefox, or Safari) is essential. Students will also need access to standard productivity software, including word processing, spreadsheet, and presentation applications (Microsoft Office Suite or equivalent). A webcam and microphone are required for participation in live online sessions and video assignments. While not mandatory for all courses, familiarity with common digital marketing tools is beneficial and will enhance the learning experience. These tools are often introduced and used within the curriculum.
Integration of Digital Marketing Tools and Software
The curriculum seamlessly integrates various industry-standard digital marketing tools and software. Students will gain hands-on experience with platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and various social media management tools. These tools are not only discussed theoretically but are actively used in practical assignments and projects, mirroring real-world scenarios. For example, students might conduct a complete digital marketing campaign for a simulated client, utilizing Google Ads to manage paid search campaigns, and Google Analytics to track and analyze campaign performance. This practical application ensures students develop proficiency in these tools and build a portfolio of demonstrable skills. The program also incorporates the use of project management software like Asana or Trello, enabling students to manage their coursework effectively and collaborate efficiently with peers on group projects.
Flexibility and Program Structure
Our Online MBA with a Digital Marketing specialization is designed to accommodate the diverse needs and schedules of our students. We offer a variety of program structures to ensure accessibility and maximize learning outcomes, regardless of your prior commitments or learning style preferences. This flexibility allows you to seamlessly integrate your studies into your existing professional and personal life.
The program’s flexibility is achieved through a combination of part-time and asynchronous learning formats, ensuring a balance between rigorous academic engagement and the demands of a busy lifestyle. This approach allows students to progress at their own pace while maintaining consistent interaction with faculty and peers.
Program Structure Options
Our Online MBA program offers both part-time and asynchronous learning options. The part-time option is ideal for working professionals who wish to maintain their current employment while pursuing their MBA. This option typically involves a reduced course load per term, allowing for better time management and work-life balance. The asynchronous format offers maximum flexibility, allowing students to access course materials and engage in learning activities at times convenient to them. This eliminates the need to attend live sessions at specific times, providing unparalleled flexibility in managing your study schedule. For example, a student working full-time can complete their coursework in the evenings or on weekends, tailoring their study time to fit their personal circumstances.
Course Scheduling and Completion Timelines
The program is structured to allow students to complete their studies within a flexible timeframe. Part-time students typically complete the program within 2-3 years, while students who choose a more accelerated path might finish in a shorter period. Each course has clearly defined deadlines for assignments and assessments, providing a structured yet flexible learning environment. Students can also communicate with their academic advisor to adjust their course load and timeline as needed, ensuring their individual needs are met throughout their studies. For instance, a student might choose to take fewer courses in a semester if they anticipate a particularly demanding period at work.
Accommodating Diverse Learning Styles and Time Commitments
Our program is designed to cater to diverse learning styles and time commitments through a variety of pedagogical approaches. The asynchronous learning environment allows students to engage with the material in ways that suit their individual preferences, whether through reading, watching videos, participating in online discussions, or completing interactive exercises. The program utilizes a variety of learning materials and activities, ensuring engagement for visual, auditory, and kinesthetic learners. Furthermore, the online platform offers various support mechanisms, such as online forums and dedicated student support services, fostering a collaborative and supportive learning community. Students can interact with their peers and faculty members, seeking clarification and support when needed. This ensures that students with varying levels of prior experience and time constraints can successfully complete the program.
Networking Opportunities
Our Online MBA with a Digital Marketing specialization offers a robust network of connections designed to propel your career forward. This extends beyond the classroom, providing access to a diverse community of professionals and resources that can significantly enhance your professional development and career prospects. The value of these connections lies in the shared experiences, mentorship opportunities, and collaborative projects that arise from this engaged community.
Building a strong professional network is crucial for career advancement in today’s competitive landscape. Our program facilitates this through a variety of strategic initiatives, providing access to individuals who can offer guidance, support, and potentially open doors to exciting opportunities. These networks act as a powerful resource for career exploration, job searching, and ongoing professional growth throughout your career.
Alumni Network
The program boasts a thriving alumni network comprised of successful professionals across various digital marketing sectors. This network offers invaluable mentorship opportunities, allowing current students to connect with graduates who can provide insights into career paths, industry trends, and potential employers. Alumni frequently participate in online forums, webinars, and networking events, providing ongoing support and guidance. For example, past graduates have organized virtual mentoring sessions where they share their career journeys and offer advice on navigating specific challenges within the digital marketing field. Access to this network continues long after graduation, fostering lasting professional relationships.
Industry Events and Workshops
Throughout the program, students participate in a series of industry events and workshops. These events often feature guest speakers who are prominent figures in digital marketing, providing students with opportunities to network with industry leaders and learn about the latest trends and best practices. Past events have included workshops on SEO strategies led by Google executives, and discussions on social media marketing trends facilitated by leading social media platform representatives. These events create a dynamic learning environment that extends beyond the traditional classroom setting.
Collaborative Projects and Team Assignments
The program’s curriculum incorporates numerous collaborative projects and team assignments. These group activities foster teamwork skills and create opportunities for students to network with their peers. These collaborative experiences often lead to lasting professional relationships, resulting in future collaborations on projects or referrals for job opportunities. For example, many students have formed successful business partnerships or found employment with former classmates after graduation, showcasing the strength of these relationships.
Program Strengths and Weaknesses
Understanding the strengths and weaknesses of an Online MBA program with a digital marketing specialization is crucial for prospective students to make an informed decision. A thorough assessment allows for a comparison against individual career goals, learning styles, and resource availability. This section details the key advantages and disadvantages, providing a balanced perspective to aid in your program selection.
Strengths and Weaknesses of Program A
This program’s strengths and weaknesses are evaluated based on factors including curriculum design, faculty expertise, career support, and technological infrastructure. A comprehensive analysis helps potential applicants understand the program’s overall suitability.
- Strengths: Program A boasts a highly regarded faculty with extensive industry experience in digital marketing, particularly in the area of SEO and content marketing. The curriculum is consistently updated to reflect current industry trends, ensuring graduates possess the most relevant skills. The program also offers robust career services, including networking events and individual career counseling, significantly improving job placement prospects. Finally, its flexible online format allows students to balance their studies with work and other commitments.
- Weaknesses: Program A’s relatively high tuition cost may be a barrier for some prospective students. While the online platform is generally well-regarded, some students have reported occasional technical glitches affecting their learning experience. Furthermore, the program’s focus on certain aspects of digital marketing (SEO and content marketing) might leave some students wanting more exposure to other areas like paid advertising or social media marketing.
These factors can influence a prospective student’s decision by weighing the benefits of a strong faculty and career services against the cost and potential technical limitations. Students prioritizing a comprehensive curriculum covering all facets of digital marketing may find Program A’s specialized focus a drawback.
Strengths and Weaknesses of Program B
Program B’s strengths and weaknesses are analyzed to provide prospective students with a clear understanding of its suitability. The assessment encompasses aspects like course content, teaching methodology, and student support services.
- Strengths: Program B excels in its diverse curriculum, covering a broad range of digital marketing topics, including SEO, SEM, social media marketing, email marketing, and data analytics. The program emphasizes hands-on learning through case studies and projects, providing practical experience to students. Furthermore, its strong alumni network provides valuable networking opportunities for graduates.
- Weaknesses: While the curriculum is comprehensive, some students have commented that the pace of the program is demanding, requiring a significant time commitment. The faculty, while experienced, may lack the same level of industry recognition as Program A’s faculty. The program’s career services are less extensive compared to Program A, relying more on student self-initiative for career advancement.
The decision for a prospective student hinges on balancing the comprehensive curriculum and hands-on learning against the demanding pace and less structured career support. Students who thrive in fast-paced environments and are proactive in their career development might find Program B a suitable option.
Epilogue
Ultimately, the choice of an Online MBA program with a digital marketing specialization hinges on individual career aspirations and learning preferences. By carefully considering program structure, curriculum, faculty expertise, career services, and cost, prospective students can confidently select a program that aligns with their unique needs and sets them on a path toward a successful career in the dynamic world of digital marketing. We hope this guide has equipped you with the necessary insights to embark on this rewarding journey.
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